📍 Stockholm, Sweden | Full-time

About the Role

Sweed Beauty is looking for an Education Lead to take our brand and product training strategy across international retail, distributor, and agent partners. This is a role for someone who lives and breathes makeup artistry, but who also knows how to sell, run a project, manage events, and make sure the brand looks flawless at every touchpoint in store.

You'll be the bridge between our product and commercial teams and the people on the ground selling and demonstrating our brand — from retail counters to press events and pop-ups across the globe.

What You'll Do

• Design and deliver makeup artistry and product training programs for retail staff, distributors, and brand ambassadors

• Train and coach retail teams not just on technique, but on how to sell — driving conversion, upsell, and customer experience at counter

• Own the in-store visual standard for the brand — merchandising, POS materials, counter presentation — ensuring consistency across all doors and markets

• Build structured onboarding and ongoing education content (in-person and digital) for new and existing markets

• Plan and manage the logistics of training rollouts, launches, and in-store events — timelines, budgets, materials, and travel

• Act as a hands-on makeup artist for key events, press days, and VIP activations when needed

• Partner with commercial and marketing teams to align education content and in-store execution with campaign and launch calendars

• Track and report on training effectiveness, sales impact, and in-store execution quality

What We're Looking For

• Background as a professional makeup artist, with strong technical skill and product knowledge

• Proven sales ability — comfortable training others on selling techniques, not just application

• An eye for visual merchandising and brand presentation in a retail environment

• Experience in a project management, events, or coordination role — you know how to plan, organize, and execute against a timeline

• Comfortable working cross-functionally with commercial, marketing, and retail teams

• Excellent communication and presentation skills — confident training and inspiring others

• Willingness to travel internationally

• Fluent in English; additional languages a plus

Why Sweed Beauty
Join a fast-growing, international prestige beauty brand at a pivotal stage of expansion, with the chance to shape how education, sales performance, and in-store presence scale across new markets.